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Malaysia 3rd among "Future 15” countries: FutureBrand
2012-11-12 09:44:20

Malaysia ranked third among the “Future 15” countries expected to create significant cultural, political and economic improvements worldwide, according to a survey by brand consultancy FutureBrand.

The country’s ranking was mainly due to its strengths in investment, human capital, governance, influence and sustainability, reported Asia One.

Sarah Reiter, Chief Executive Officer of FutureBrand South-East Asia, said Malaysia’s position in the “Future 15” list, which it achieved thanks to the strengths of its human capital and economic reform, should be emulated by other countries.

“Nation branding is not about advertising. Advertising does not translate into brand strength. It is what you do, not what you say,” she explained, adding that progressive and consistent government policies improve a country’s rank.

Notably, Malaysia had the strongest country brand in Southeast Asia. Among 118 countries, it also landed in 36th spot on FutureBrand’s Country Brand Index (CBI) for 2012 — 2013.

A country’s strong brand is determined by the level of familiarity, consideration, awareness, preference, advocacy and active decisions to visit or establish commercial relationships.

Across the board, Malaysia’s individual CBI ranking also continued to improve, as it secured a spot in the top 25 for advanced technology, job opportunities and environmental friendliness. The country also out-performed its ASEAN peers in terms of improvements in the tourism segment.


From:Property Guru